After explaining a few major reminders of what not to do when you are a marketer by trade, I would love to share a few reminders of what to do. 1. Know how to make lemonade. A positive twist is important. In every thing you do, a positive attitude is frankly the only attitude to have. Dwelling on what is not working, as well as harping on how things have always been done before,...
One of my first jobs was as a sales associate for Kirkland’s (Briar Patch, back then) back in high school. Tart burners were a new trend in home decor, and I became personally obsessed with them. Our store sold very basic, get-along-with-nearly-any-decor tart burners for $3.99 each. Yankee Candle tarts, which are the only ones I believe are worth buying, were $1 each. After three weeks of working, my manager exclaimed that I was...
We are officially being force-fed our advertisements. In the era of Ti-Vo, DVR, mobile access, and online communities, advertising has to find ways to beat our fast forward buttons and grab our attentions yet again. We all knew the day would come that Facebook would integrate ads. We feared it (the early adopters, at least) while we tried comprehending how they could incorporate advertising without becoming the cluttered, fangled disaster zone that MySpace and...
Chrysler, you missed the mark with your “glamour” ad commercial earlier this year, though it was close to a great ad. You did it perfect for the Super Bowl XLV, however. I guess if you are waiting until the opportunity to spend $3.5 million to air it to the largest captive audience ever, this is the right time to get it perfect. Imported from Detroit. Beautiful. Truly beautiful. Every part in it may be...
In case you hadn’t seen in on American Pickle, after a long hiatus without reliable internet and with a ton of other projects at hand, AshleySue.com and American Pickle are both back up… and running. However, while I switch usernames and accounts with my new name (hello Ashley Sue Bullers! …and a lifetime of people mispronouncing my last name, to which I am not accustomed.), please have patience for missing photo files and glitches. ...
Perhaps you have heard about Toyota’s random, inexplicable acceleration issue with certain models (if not, you need to check the news quickly because you must be behind in a lot of current events). Images and 911 calls of Toyota victims created an earthquake of terrible press for the company once renowned for excellence and safety.
During last night’s game (what, you didn’t hear? The Super Bowl was on.), the over-the-top, desperate attempts of various corporations to brand themselves deep into your pysche made going to the bathroom impossible. Every advertiser eagerly spends their $2.5 million (or more) hoping that their ad will be the talk of the water cooler on Monday. Here’s to hoping that Audi believes that all publicity is good publicity, including bad press. There “Green Police”...
I will not disgrace this blog or your time with linking to the ad, but I will suffice it to say that Dannon’s attempt to use sex appeal in having a Barbie-esque waif slurping a yogurt cup in the grocery aisle like a zombie mindlessly slurping brains from a rodent loses its marketing value. Am I convinced to buy their yogurt? No. I am convinced to change the channel before I hear the nasty,...
The Baskin Robbins ever-catchy “Ice Cream and Cake! Do the Ice Cream and Cake!” is an advertising winner, aka “AdRock”, and oh-so-reminiscent of the Buckwheat Boyz’ other sensation “It’s Peanut Butter and Jelly Time”. Why does the Baskin Robbins ad work? To start with, it’s simple. The simplicity makes it memorable. It is unlike anything else on TV. Therefore, the ad is instantly recognizable. Whether or not you find it as fun and energetic...
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